The Soft & Strong Jewelry designs are intended to reflect this beautiful duality of strength and softness. Metals mixed with faceted crystal... gemstones mixed with leather lace... strong geometric lines and soft delicate drapes. Each piece is intended to tell a story or represent the different sides of us all.
We are all a beautiful mix of strength and softness. We as women can be tenacious, resilient, and determined. Yet we are also vulnerable, emotional and empathetic. The soft and strong campaign is all about celebrating BOTH sides. It's about embracing our softer qualities as something that empowers us as women. We should not apologize for our emotions and our vulnerability. They do not make us weak but instead they compliment our stronger sides and make us the beautiful, complete women that we are.
The stories we are sharing are intended to highlight what "Strength" and "Softness" means to different women. We all have our own experiences that have shaped us and yet we can related to one another on so many levels. It is though this story sharing (which can make us feel vulnerable) that we can come together and find strength as a supportive tribe.